What is a personal brand and why it's so important for creators and influencers?


How can creators and influencers grow their personal brand on Instagram

In today’s super-connected digital world everything you do, say, and create online leaves a footprint of who you are. And this makes part of your personal brand.


As a creator or influencer, you should aim to create a strong personal brand from the very first moment you start with your business since it will make you stand out from the crowd.


But first thing’s first. What is a personal brand?



What is a personal brand

What is a personal brand?


A personal brand is the public’s perception of you. It is how you present yourself as an individual and it involves several aspects like:


  • The way you communicate who you are and what you want to be known for

  • How you share your skills and how you add value to your audience

  • The way you stand out from your competition


Effective personal branding also involves the way in which you control the narrative around who you are and what you can offer.


Why is a personal brand important

Why is a personal brand so important?


As the entrepreneur and public figure, Gary Vaynerchuk states, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”


Except for the people who know you personally, what people who don’t know you think, feel, and say about you is based on what they find online.


When developing your personal brand, it's essential to be you. The fact that you are so active on social media platforms like Instagram means that creating a “persona” is not an option anymore.


Continuing with what Gary V says, "You can't have 'multiple personalities' anymore for business, family, and everything else. You are who you are now, in this world."



Why do creators and influencers need a strong personal brand

Why do creators and influencers need a strong personal brand?


As a content creator or influencer (or an aspiring one), having a strong personal brand should be the top of your priorities (before thinking about followers, likes, or reels views).


Personal branding is the process of building a substantial reputation among your audience.


This means to make sure you interact constantly with your audience and create a meaningful impact through your content.


A strong personal brand will not only help you stand out from other creators but will help you build trust among your audience and have an impact on people’s choices and opinions.



What are the benefits of having a strong personal brand

What are the benefits of having a strong personal brand?



1. Making connections & networking


Personal branding will help you build a trustworthy connection in your niche or industry.


A personal brand can go beyond the digital world too. Making connections with other creators in your niche is fundamental for your business growth.


2. Helps you build credibility


Personal branding helps you to establish your name as an expert and thought leader in your niche.


Besides this, personal branding will help you to create a long-lasting impression.


Remember 92% of people believe in recommendations from individuals over companies, so building credibility as a creator or influencer can get you a lot of benefits.


3. It will help you achieve your goals easily


Whether you want to work with brands, offer your services, or sell something to your audience. A strong personal brand will allow you to do so.


When you connect with your audience on an emotional level, you better transfer your messages, values and they are more likely to do what you tell them to.


How can creators and influencers develop a strong and long-lasting personal brand?

How can creators and influencers develop a strong and long-lasting personal brand?



1. Your values are the foundation


As a content creator or influencer with an engaged audience, you will be able to communicate any message and have the power of influence over many people.


This is why it’s so important to start by identifying your core values.


These values should represent your personal brand from A to Z and everything you do, post, and say should align with them.


If you’re having trouble finding