What is a personal brand and why it's so important for creators and influencers?

How can creators and influencers grow their personal brand on Instagram

In today’s super-connected digital world everything you do, say, and create online leaves a footprint of who you are. And this makes part of your personal brand.

As a creator or influencer, you should aim to create a strong personal brand from the very first moment you start with your business since it will make you stand out from the crowd.

But first thing’s first. What is a personal brand?

What is a personal brand

What is a personal brand?

A personal brand is the public’s perception of you. It is how you present yourself as an individual and it involves several aspects like:

  • The way you communicate who you are and what you want to be known for

  • How you share your skills and how you add value to your audience

  • The way you stand out from your competition

Effective personal branding also involves the way in which you control the narrative around who you are and what you can offer.

Why is a personal brand important

Why is a personal brand so important?

As the entrepreneur and public figure, Gary Vaynerchuk states, “Your personal brand is your reputation. And your reputation in perpetuity is the foundation of your career.”

Except for the people who know you personally, what people who don’t know you think, feel, and say about you is based on what they find online.

When developing your personal brand, it's essential to be you. The fact that you are so active on social media platforms like Instagram means that creating a “persona” is not an option anymore.