Nowadays, anyone can call them-self an online influencer.
Social media platforms have facilitated the possibilities for individuals to build online communities around commonalities like the same values, same passions, or same skills.
However, what does it really take to influence someone?
Let’s dig into what really influencing means.
What does "influence" actually mean?
As a verb, influence typically means "to affect or change someone or something in an indirect but usually important way."
What are influencers and what do they do?
An influencer is described as “a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media”.
Only on Instagram, there are more than 500,000 people that call themselves influencers.
In the influencer/creator economy brands agree on a fee to pay the creator in exchange for different pieces of content and other deliverables to promote their products or services.
In return, brands expect to maximize their brand awareness to reach new audiences and increase sales of their products.
So what does it take to really have an influence on someone in social media?
Having the power to influence someone’s decisions, way of thinking, or views definitely takes more than just posting a couple of posts and stories.
There are different psychological elements often referred to as mental triggers that you must understand in order to really influence your community