How to make your Instagram audience fall in love with you


How to make your Instagram audience fall in love with you

A couple of weeks ago I shared with you some tips and how you can start creating a strong personal brand on Instagram.


Today, I’m sharing the next step.


But before, I wanted to share this quote I found and thought it was worth sharing with you:

“People don’t buy things for logical reasons. They buy for emotional reasons.”


So regardless of what your goal on Instagram is if you really want to position your personal brand, more than introducing what you offer (service, product) you gotta make people fall in love with it.

Here’s how you do it:

1. Become a safe space for your audience


If you want people to fall in love with your personal brand, you need to become a safe haven for your community.


A space where they can talk about their struggles, their problems, insecurities, etc

2. Listen more, speak less


Everyone loves to talk about themselves, but as a creator trying to build your personal brand you need to take yourself out of the equation.


Your page and content are for your audience and about them. Not about you. Let your audience speak, ask them questions, listen to their problems. Make them feel heard and listened to.

3. Show your vulnerable side


If you want your audience to love you, open up and be vulnerable with them too.


Trying to look perfect will not help you building and positioning your personal brand, but it will create distrust and even resentment. Nobody is perfect, and that’s totally ok.

4. Let your personality shine


If you pretend to be someone else or copy what other creators do, this will backfire in due time, and believe me… people will notice it!


If you want people to fall in love with your personal brand, be yourself! Show your genuine side, be authentic, be memorable.


Don’t be afraid to show all the quirky, fun, and spontaneous sides of your personality.

People love that!



5. Be confident!


If you want to be a content creator that influences people to do something, it’s because you are an expert on that something.


Don’t be afraid to show your expertise and knowledge.