How to stay consistent on Instagram without getting overwhelmed?
This is the question that I get asked quite a lot!
But what does consistency really mean? It's certainly not posting every day of the week or even worse, multiple times.
It means that you are capable of being reliable for yourself and for your audience. It means having a schedule and a plan and sticking to them.
But it also means doing it on your own terms. Without any pressure.
Here are some tips that will help you remain consistent on Instagram!
1. Be very clear on your WHY so that you don’t lose track
When you know why you’re doing the things you do, and this goes beyond Instagram, this becomes a motivator that will get you to work every time you’re feeling like quitting.
Some questions you can start by asking yourself to really know your why are:
Why do I do this?
Why do I value this over that?
Why am I not happy when X happens?
Why am I stressed now?
2. Know your audience really well
I know I keep saying this over and over again, but it’s because it makes a difference.
When you know your audience really well, you know what kind of content you have to keep creating and this will eliminate second-guessing and having creative blockages.
Remember that you are on Instagram not to please yourself, but to please your audience.
In addition to this, if you create the right kind of content, you will start attracting more people who will genuinely be interested in this. So your following will start growing and this will certainly motivate you to continue.
3. Stick to content pillars
Content pillars are 3 to 5 themes you will consistently discuss, amplify, and create content for on social media.
Content pillars will help you get clarity on your niche. Being an expert in one area or a few specific things will help your audience grow faster.