Every content creator wants to attract clients, land paid deals, and find opportunities organically.
Even though nowadays that is very possible through platforms like Instagram and Linkedin, it can be quite frustrating when you’re putting out all the work and effort to create high-quality content but no one reaches out to you.
Believe me, I’ve been there too!
Luckily, it’s not the end of the world. Sometimes opportunities knock on your door, but most of the time you have to go looking and knocking on those doors.
And how can you do this?
What does 'pitching' mean?
There are actually various meanings for pitching, but for this post, I am going to be focusing on a marketing pitch.
In simple words, a marketing pitch is a line of talk used to persuade someone about a specific topic.
For example, in business, a team usually has to pitch a project or idea to investors or directors to be approved.
Thus, pitching is basically knowing how to sell yourself as a content creator to gain new clients or to promote your services.
The two types of content creator pitches
There are two types of content creators - those who want to promote their services or business (photography services, social media services, graphic design services, writing services, etc).
And the ones that want to work directly with brands to create content for them and promote their products.
In any case, the pitching process is very similar. In the end, pitching could be considered an art to master that incorporates storytelling, a bit of sales knowledge, being proactive, and moreover a lot of determination.