How can content creators become social media managers in 2021

How can content creators become social media managers in 2021
How can content creators become social media managers in 2021

2020 was a year of personal and professional changes for many content creators and creatives. Most of us saw our work disrupted by an unexpected pandemic that got us locked up in our homes for months and in many cases forced us to stop working while turning to the only thing that connected us with the outside world: social media.

Looking at it from the bright side, it was a year when many brands around the world realized the importance of going digital but most importantly going social. Brands saw the need of having a strong online community in order to survive a period of low or even no sales at all. This is when we see a rise in demand for social media manager roles around the world.

According to the Future of Jobs Survey 2020 by the World Economic Forum, Digital Marketing Specialist roles, which include Social Media Managers, are the number 4 most demanded roles across industries and it has seen a 33% rise in hiring growth since 2019.

So should you be turning to these new opportunities? In this blog post, I am sharing my experience as a freelance social media manager, how to become one, the pros and cons, do’s and don’ts, so make sure to read until the end!

Table of contents

  1. What is Social Media Management?

  2. What is the difference between a Social Media Manager and a Community Manager?

  3. What skills does a Social Media manager need?

  4. How to become a Social Media Manager in 2021?

  5. The difference between being an in-house and a freelance social media manager

  6. How much does a Social Media Manager make?

  7. Social Media Management do’s and don’ts

  8. The best platforms to find social media manager roles

  9. Conclusion

What is Social Media Management?

What is social media management, social media manager, community manager

Before diving into details, let’s go over the basics. What is social media management and what does a social media manager do?

Social Media Management is the role of managing your or someone else's social media presence in channels like Facebook, Twitter, Instagram, Pinterest, Linkedin, etc

It involves everything from creating a content strategy for each channel, creating content, publishing, tracking it, engaging with online audiences to ensure there is a two-way conversation with users, and staying up to date with the latest social media trends.