In this digital era we’re living in, successful digital entrepreneurs must learn how to leverage all the online tools that are available to them. As a content creator or influencer, this is no different.
Content is King, and I will never get tired of repeating this. And one of the most powerful forms of content for any business is a blog.
So if you are a creator that wants to start your own business, one of the first things you should definitely consider is starting your own blog.
Let me tell you 7 reasons why you should definitely do it!
1. To inspire your audience and get closer to them
One of your roles as a creator is to inspire your audience to take action.
Whether it is to change their lifestyle or travel to a new destination. Inspiring content is perhaps the most representative of tools like Instagram.
Through a blog, you can take this inspirational content to another level and make sure to connect deeper with your most engaged audience.
Plus, you are driving them down the conversion funnel, if you ever think about monetizing your following.
2. Improve your copywriting skills
It should be no mystery that a good creator or influencer should know how to master the art of copywriting.
If you really want to be able to connect with your audience at a deeper level, you have to know how to keep them hooked, what types of words will have a stronger effect on them, the tone of voice that better resonates with them, etc
When you start writing a blog, it might feel weird at the beginning.
I mean, you go from writing captions on Instagram which averages between 65 - 70 words, to writing texts that could be more than 2000 words.
However, the more you practice, the better you’ll feel and the better you’ll get.
You will see how your creativity expands helping you to write more about what people love to read, which in return will attract a much larger audience.
3. To develop new skills
Not only you will get better at writing, but develop tons of new skills that will be highly beneficial if you want to find work and projects as content creators.
Some of the skills I have developed while working on my blog are: