5 Hacks to Create a Meaningful Community on Instagram

Being a content creator has changed. Communities on Instagram now want more than just selfies from those they follow. The profound shift on the popular photo-sharing app towards more value-driven content indicates that users now crave something more meaningful.

Content creators are making a change and using their influence to promote their values and charitable causes. But creating a meaningful community isn’t so simple. To help, I'm here to share 5 hacks that you can use to create a meaningful community for your own on Instagram.

1. Voice your Values

The most important, yet commonly overlooked detail is to focus on something you believe in. Authenticity is achieved when your values are aligned with every piece of content you post and with every engagement with your community.

While this may seem obvious, there are many benefits of taking a stand on something you’re passionate about. Your authenticity will resonate with others who share your values and they will be more likely to engage with you. Instagram users love to interact with those who share their own beliefs and morals. Furthermore, creating content that you believe in is a lot easier than trying to be convincing on a topic you don’t care about.

Once you’ve got this part clear, define yourself to others. Make sure your bio communicates your values as this makes it easier for like-minded people to discover your profile.

2. Use Emotion

Use storytelling to create authenticity and establish an emotional connection with your audience. Storytelling helps to solidify abstract concepts and simplify complex messages. It also has the power of giving readers a sense of commonality and community. Stories can inspire, motivate and entertain – but most importantly, stories are memorable.

Experts believe that there are five main reasons why we share content:

  • To bring valuable & entertaining content to others

  • To define ourselves to others

  • To grow and nurture existing relationships

  • To feel better about ourselves

  • To get the word out about something we believe in

Understanding these triggers is key to creating content that is most likely to resonate. If you can create content that fits any of these reasons, your followers are much more likely to share and engage with your content.

Recent modifications to Facebook and Instagram’s algorithms have put a focus on user experience through personal connections and community. These changes mean that content that motivates people to like, share, save, and comment is now more valued, so it’s ultimately seen by more people.

3. Engage Intelligently

Engagement is the key to growing any community on Instagram. A good rule of thumb for distributing your efforts when growing a meaningful community is one part sharing to three parts engaging. Engagement is imperative to your strategy and it’s necessary to put the hard work in here to grow your audi